
Web marketing for dummies
Title:
Web marketing for dummies
Author:
Zimmerman, Jan.
ISBN:
9780470371817
Personal Author:
Edition:
2nd ed.
Publication Information:
Hoboken, NJ : Wiley Pub., Inc., ©2009.
Physical Description:
xviii, 414 pages : illustrations ; 24 cm.
Series:
--For dummies
--For dummies.
General Note:
Includes index.
Contents:
Getting going with online marketing -- Building a marketing-effective web site -- Exploring online marketing basics -- Spending online marketing dollars -- Maximizing your web success -- Parts of tens.
Abstract:
Demonstrates tools and techniques for developing an effective Web marketing plan and increasing Web site traffic, including tips on how to take advantage of guerrilla marketing and maximize marketing dollars.