Title:
Reputation management : the key to successful public relations and corporate communication
Author:
Doorley, John.
ISBN:
9780415801843
9780415801850
9780203876862
9780203961483
Personal Author:
Edition:
2nd ed.
Publication Information:
New York ; London : Routledge, 2010.
Physical Description:
xxvii, 428 pages : illustrations ; 27 cm
General Note:
Originally published: New York ; London : Routledge, ©2007.
Contents:
Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting -- Challenges and opportunities in corporate and organizational communication.
Abstract:
Reputation Management is a how-to guide that rests on the premise that reputation can be measured, monitored, and managed. Each chapter is fleshed out with real-world experience of the authors and contributors.--[book cover].
Added Author: