Summary

Welcome to 21st century travel Today's travel agents, counselors, and entrepreneurs need to be Internet savvy and understand current and future trends to implement successful business strategies. Internet for the Retail Travel Industry shows how to make the power of technology work for you Techniques on browsing and searching the Internet for travel information, e-mail marketing, web site planning administration, and time management help build better skills of the trade. Tips on integrating in-house client profiles to on-line travel information with search engines, mailing lists, and client databases are presented, along with coverage of Computer Reservation Systems and Global Distribution Systems. Plus, an overview of on-line technology in retail travel enlightens readers to current trends and influences in the industry and how to meet new challenges. Be on the cutting edge of travel-Internet for the Retail Travel Industry shows you how Benefits: Gives a history of on-line technology in retail travel to help outsiders and those in the industry understand current trends and meet business challenges Offers novices the basics of Internet use and time management for building skills and becoming efficient users of trade "tech tools" Shows how to access, use, and integrate information from in-house client facts to on-line travel information with search engines, mailing lists, and client databases Explains how to use e-mail as a marketing tool, and how to evaluate the need for a travel agency web site Provides a detailed discussion of CRS and GDS and their current and future influence on the travel industry