E-commerce management : text and cases

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Title:

Author:

Krishnamurthy, Sandeep, 1967-

ISBN:

9780324152524

Personal Author:

Krishnamurthy, Sandeep, 1967-

Publication Information:

Physical Description:

xxx, 445 pages : illustrations ; 23 cm

Contents:

Pt. 1. Internet Basics and Business Models -- Ch. 1. Introduction to E-Commerce Management -- Ch. 2. Understanding the Internet -- Ch. 3. Business Model Design -- Ch. 4. Types of Business Models -- Ch. 5. E-Auctions -- Amazon.com -- A Business History -- The Failure of Boo.com -- eBay -- A Business History -- Pt. 2. E-Marketing -- Ch. 6. Building Customer Traffic -- Ch. 7. Distribution and Logistics -- Ch. 8. Personalization -- Ch. 9. Permission Marketing -- Ch. 10. Pricing and Distributing Digital Products -- Ch. 11. Online Community -- Ch. 12. Conducting Online Research -- Slatanic -- The Disastrous Move from Free to Paid Content -- LINUX and Open-Source -- Pt. 3. Internet, Government, and Society -- Ch. 13. E-Society -- Ch. 14. The Internet and Public Policy -- DoubleClick's Privacy Snafu -- Pt. 4. Peering into the Future -- Ch. 15. Peer-to-Peer Systems -- Ch. 16. Mobile Commerce -- Ch. 17. Managing E-Commerce in the Future -- NTT DoCoMo's I-Mode Phone.

Subject Term:

Electronic commerce -- Management.

Electronic commerce -- Case studies.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000021890	005.133 KRI	1	Searching... Unknown
Searching... 1:VCPT	1:GEN-BOOK	000060523	658.84 KRI	1	Searching... Unknown

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Summary

E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.