Title:
Strategic management : concepts
Author:
David, Fred R.
ISBN:
9780130497949
9780131202351
Personal Author:
Edition:
9th ed.
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, ©2003.
Physical Description:
xxx, 336 pages : color illustrations ; 26 cm
Contents:
Introduction -- How to Analyze a Business Case -- Pt. 1. Overview of Strategic Management -- Ch. 1. The Nature of Strategic Management -- Pt. 2. Strategy Formulation -- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch. 5. Strategies in Action -- Ch. 6. Strategy Analysis and Choice -- Pt. 3. Strategy Implementation -- Ch. 7. Implementing Strategies: Management Issues -- Ch. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, MIS Issues -- Pt. 4. Strategy Evaluation -- Ch. 9. Strategy Review, Evaluation, and Control.