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Title:
Branding : [brand strategy, design, and implementation of corporate and product identity]
Author:
Vaid, Helen.
ISBN:
9780823058624
Personal Author:
Edition:
1st ed.
Publication Information:
New York, N.Y. : Watson-Guptill, 2003.
Physical Description:
192 pages : color illustrations ; 24 cm.
Series:
Design directories
Design directories.
General Note:
Includes index.
Contents:
1. Secrets of branding revealed. -- 2. Branding defined. -- 3. Creating a brand. -- 4. Practical implementation. -- 5. Alternative implementation. -- 6. Historical showcase. -- 7. Showcase. -- 8. Reference.
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