Electronic commerce 2002 : a managerial perspective

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Title:

Author:

Turban, Efraim.

ISBN:

9780130653017

9780130984258

Edition:

[2nd ed.].

Publication Information:

Physical Description:

xli, 914 pages : illustrations ; 26 cm

Contents:

Introduction to Electronic Commerce -- Technology Infrastructure: The Internet and the World Wide Web -- Selling on the Web: Revenue Models and Building a Web Presence -- Marketing on the Web -- Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce -- Web Auctions, Virtual Communities, and Web Portals -- The Environment of Electronic Commerce: International, Legal, Ethical, and Tax Issues -- Web Server Hardware and Software -- Electronic Commerce Software -- Security Threats to Electronic Commerce -- Implementing Electronic Commerce Security -- Payment Systems for Electronic Commerce -- Planning for Electronic Business -- A Comparison of HTML and XML Features.

Subject Term:

Electronic commerce.

Electronic commerce -- Management.

Information technology -- Management.

Business enterprises -- Computer networks.

Business enterprises -- Computer networks. (OCoLC)fst00842531

Electronic commerce. (OCoLC)fst00906906

Electronic commerce -- Management. (OCoLC)fst00906916

Information technology -- Management. (OCoLC)fst00973112

Added Author:

Turban, Efraim.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... VC Sandton	General Books	000051521	658.84 TUR	1	Searching... Unknown
Searching... VC Sandton	General Books	000111549	658.84 TUR	2	Searching... Unknown

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Summary

For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.* NEW-Seven new chapters. * Introduces students to the digital economy, e-marketplaces, EC services, auctions, e-government, C2C and intrabusiness, security, order fulfillment and M-commerce. * NEW-Revised and updated content throughout-Includes Internet marketing; company-centered B2B; web application development; and strategy. * Reflects the changes and period of consolidation that EC is going through, and focuses on the trend of proper strategy and implementation. * NEW-More exercises-Including role-playing and approximately 700 review and discussion questions and classroom projects. * Measures students comprehension and ability to apply knowledge, he