The elements of graphic design : space, unity, page architecture, and type

Select an Action

Title:

Author:

White, Alex (Alex W.)

ISBN:

9781581152500

Personal Author:

White, Alex (Alex W.)

Edition:

1st ed.

Publication Information:

Physical Description:

ix, 149 pages : illustrations ; 24 cm

Contents:

Introduction -- SECT 1: SPACE: Space in emptiness -- Symmetry and asymmetry -- The historical development of space: five timelines -- SECT 2: UNITY: Unity and space -- The seven design components -- How to use the seven design components -- SECT 3: PAGE ARCHITECTURE: The page as visual structure -- Connecting elements and pages -- Three dimensional space -- SECT 4: TYPE: Listening to type -- Typographic technicalities -- Display type -- Text -- Glossary -- Designer's checklist.

Abstract:

The author demonstrates how to use scale, color, and position in graphic design and how to utilize white space using display and text type.

Subject Term:

Graphic design (Typography)

Layout (Printing)

Type and type-founding.

Arts graphiques.

Maquettes (Industries graphiques)

Caractères d'imprimerie.

Graphic design (Typography) (OCoLC)fst00946640

Layout (Printing) (OCoLC)fst00994498

Type and type-founding. (OCoLC)fst01159951

Caractère typographique.

Mise en page.

Blanc (Arts graphiques)

Typography.

Printing.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/fy035/2002027959.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/2002027959-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/2002027959-d.html

Bound With These Titles

On Order

Summary

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.