Exploring publication design

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Title:

Author:

Evans, Poppy, 1949-

ISBN:

9781401831479

Personal Author:

Evans, Poppy, 1949-

Publication Information:

Physical Description:

217 pages : illustrations (chiefly color) ; 26 cm

General Note:

Includes index.

Contents:

Publication design within an historical context -- The principles and elements of publication design -- Using color effectively -- Understanding type -- Page layout -- Imagery -- The publication in the third dimension -- Design principles at work -- Professional opportunities in publication design.

Subject Term:

Graphic design (Typography)

Layout (Printing)

Graphic design (Typography) (OCoLC)fst00946640

Layout (Printing) (OCoLC)fst00994498

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015906.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGDBN	1:REF-BOOK	000013355	686.22 EVA	1	Searching... Unknown

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Summary

Even in a digital age dominated by the Web and DVD's, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Highly regarded author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in which design principles and techniques can be applied to solve these design challenges. The book's wide-ranging coverage includes the most effective ways of organizing content and using type and color, sources of visual images, the ins and outs of page layout, professional opportunities in publication design, and much more.