Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses
Title:
Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses
Author:
Nichols, David, 1967-
ISBN:
9781403998972
Publication Information:
Basingstoke [UK] ; New York : Palgrave Macmillan, 2006.
Physical Description:
vii, 168 pages : illustrations ; 24 cm
General Note:
Includes index.
Contents:
Are you ready to play? : the global gaming phenomenon -- Scoping the map : gaming today -- Target identified ... deploy weapons : brands in the gaming arena -- All work and no play? : culture and gaming -- Behind the avatar : who plays games? -- Hankook Igyora! : the future of gaming -- Morphing giants : how the gaming industry will evolve -- Press "start" to play : leveraging gaming for your brand -- Brands and gaming : FAQs -- Appendix Gaming genres -- Appendix: Main games publishers -- Appendix: Glossary of gaming terms.
Added Author:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.htmlContributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html