Title:
Consumer behavior : buying, having, and being
Author:
Solomon, Michael R.
ISBN:
9780132186940
9780132186957
9780132186995
Personal Author:
Edition:
7th ed.
Publication Information:
Upper Saddle River, N.J. : Pearson Prentice Hall, ©2007.
Physical Description:
xviii, 654 pages : illustrations (chiefly color) ; 29 cm
Contents:
Ch. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude change and interactive communications -- Ch. 9. Individual decision making -- Ch. 10. Buying and disposing -- Ch. 11. Group influence and opinion leadership -- Ch. 12. Organizational and household decision making -- Ch. 13. Income and social class -- Ch. 14. Ethnic, racial, and religious subcultures -- Ch. 15. Age subcultures -- Ch. 16. Cultural influences on consumer behavior -- Ch. 17. The creation and diffusion of global consumer culture.
Abstract:
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Subject Term: