Title:
Strategic market management
Author:
Aaker, David A.
ISBN:
9780471484264
9780471659037
Personal Author:
Edition:
7th ed.
Publication Information:
Hoboken, NJ : John Wiley, ©2005.
Physical Description:
xii, 356 pages : illustrations ; 23 cm
General Note:
Includes index.
Contents:
Business Strategy: The Concept and Trends in Its Management -- Strategic Options -- Strategic Market Management: A Historical Perspective -- Strategic Market Management: Characteristics and Trends -- Why Strategic Market Management? -- Strategic Market Management: An Overview -- External Analysis -- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection -- Selecting among Strategic Alternatives -- The Process -- Strategic Analysis -- External and Customer Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations -- Unmet Needs -- Competitor Analysis -- Identifying Competitors--Customer-Based Approaches -- Identifying Competitors--Strategic Groups -- Potential Competitors -- Competitor Analysis--Understanding Competitors -- Competitor Strengths and Weaknesses -- Obtaining Information on Competitors -- Market/Submarket Analysis -- Dimensions of a Market Analysis -- Actual and Potential Market Size -- Market and Submarket Growth -- Market and Submarket Profitability Analysis -- Cost Structure -- Distribution Systems -- Market Trends -- Key Success Factors -- Risks in High-Growth Markets -- Environmental Analysis and Strategic Uncertainty -- Dimensions of Environmental Analysis -- Dealing with Strategic Uncertainty -- Impact Analysis--Assessing the Impact of Strategic Uncertainties -- Scenario Analysis -- Internal Analysis -- Financial Performance--Sales and Profitability -- Performance Measurement--Beyond Profitability.
Subject Term:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004042209.htmlContributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004042209.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004042209.html