Title:
Type & typography
Author:
Baines, Phil, 1958- author.
ISBN:
9780823055241
9781856694377
Personal Author:
Physical Description:
192 pages : illustrations (chiefly color) ; 26 cm.
Contents:
Definition -- Introduction -- What is typography -- Function -- Language: the spoken system -- Language: the written system -- Grammar -- lexicon -- Communication theories -- Form -- Towards a 26-letter alphabet -- Towards upper-and lower-case letters -- Classifying and describing typefaces -- Manufacture & design -- Type is not lettering -- Hand punchcutting and movable metal type -- Mechanical punchcutting and composition of metal type -- Phototypesetting -- Beyond the physical: digital typesetting -- Designing type today -- Structure -- Approaches to design -- Designing with type in two dimensions -- From the ten elements to unified design -- Typography in time: film and new media -- Conventions -- styling of details within text -- Glossary -- Further reading -- Timechart of type designers. keyboard mapping for Macintosh -- keyboard mapping for PC -- who's who of designers mentioned in this book -- ISO paper sizes.
Abstract:
Type & Typography provides an essential grounding for readers of all levels, from students to professionals. Typography is the mechanical notation and arrangement of language that is uesd to make multiple copies, whether by printed or electronic means. Its history in the West dates from Gutenberg's 42-line Bible of 1455, although the history of writing and alphabets goes back thousands of years. The carefully structured text, illustrated throughout, takes the reader through every aspect of the subject, from the history of language and writing systems to the invention of movable type and the evolution of the digital systems of today. It provides an overview to the bewildering variety of typefaces available, and a practical guide to using type as a meaningful element of design in all media.
Added Author:
Electronic Access:
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/2001091521-b.htmlPublisher description http://catdir.loc.gov/catdir/enhancements/fy0908/2001091521-d.html