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X-kit undergraduate : business management
Title:
X-kit undergraduate : business management
Author:
Botha, Stephné.
ISBN:
9781868913718
Publication Information:
Cape Town : Pearson/Maskew Miller Longman, 2005.
Physical Description:
xiv, 294 pages : illustrations ; 28 cm
Contents:
Seeing the bigger picture. What is business management? -- Doing research. The business environment -- Applying theory. The marketing function -- Doing simple multiple-choise questions (MCQs). The purchasing function -- Doing advanced multiple-choice questions. The operations and production function -- Doing basic calculations. The financial function -- Applying writing skills. The communications function -- Writing paragraph-type answers. The human resources function -- Managing information. The administrative function -- Working with case studies. The role of management -- Putting theory into practice. Starting up in business -- Learning about presentation skills. Creating a business plan.
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