Cutting edge advertising : how to create the world's best print for brands in the 21st century

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Title:

Cutting edge advertising : how to create the world's best print for brands in the 21st century

Author:

Aitchison, Jim.

ISBN:

9789812445575

Personal Author:

Aitchison, Jim.

Edition:

2nd ed.

Publication Information:

Singapore ; New York : Pearson Prentice Hall, 2004.

Physical Description:

xv, 402 pages : illustrations (some color) ; 23 cm

Contents:

Unconventional wisdom -- How to find your voice -- The eight greatest lies you will ever be told -- The creative work before the creative work -- How to get an idea -- The five critical choices -- How to craft visuals -- How to craft copy -- The global view -- The cutting edge agenda.

Abstract:

"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--Jacket.

Subject Term:

Advertising -- Handbooks, manuals, etc.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015733617	659.132 A311C 2004	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000136085	659.132 AIT	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000007427	659.132 AIT	2	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000039642	659.132 AIT	1	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000039643	659.132 AIT	2	Searching... Unknown

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Summary

The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy.