Summary

For undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy. Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter - globalization, the natural environment, and e-commerce. Numerous Experiential Exercises - and the most up-to-date compilation of real-world company cases ever assembled in a business policy text - provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in todays dynamic business environment. *Practitioner- and applications-orientation. Presents strategic management concepts that prepare students to formulate, implement, and evaluate strategies in all kinds of profit and nonprofit organizations. *Skills-oriented approach - Experiential Exercis