Electronic commerce 2004 : a managerial perspective

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Title:

Author:

Turban, Efraim.

ISBN:

9780130094933

9780131230156

Publication Information:

Physical Description:

xxxviii, 714 pages : color illustrations ; 29 cm

Contents:

pt. 1. Introduction to e-commerce and e-marketplaces -- 1. Overview of electronic commerce -- 2. E-marketplaces : structure, mechanisms, economics, and impacts -- -- pt. 2. Internet consumer retailing -- 3. Retailing in electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer relationship management -- 5. Online advertising -- -- pt. 3. Business-to-business e-commerce -- 6. Company-centric B2B and e-procurement -- 7. Public B2B exchanges and portals -- 8. E-supply chains, collaborative commerce, and intrabusiness EC -- -- pt. 4. Other EC models and applications -- 9. E-government, e-learning, and other EC applications -- 10. Mobile commerce and pervasive computing -- -- pt. 5. EC support services -- 11. Auctions -- 12. E-commerce security -- 13. Electronic payment systems -- 14. Order fulfillment, content management, and other support services -- -- pt. 6. Strategy and implementation -- 15. E-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal impacts of EC -- -- pt. 7. Application development -- 18. Building e-commerce applications and infrastructure.

Subject Term:

Electronic commerce.

Electronic commerce -- Management.

Added Author:

Turban, Efraim.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCDBN	1:GEN-BOOK	000075366	658.05 TUR	1	Searching... Unknown

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Summary

For undergraduate and graduate courses in Electronic Commerce and Business Issues. The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce--how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.