Title:
Packaging makeovers : graphic redesign for market change
Author:
King-Gordon, Stacey.
ISBN:
9781592533992
Personal Author:
Edition:
1st pbk. ed.
Publication Information:
Beverly, MA : Rockport Publishers, 2007.
Physical Description:
160 pages : illustrations (some color) ; 29 cm
Contents:
Adobe Acrobat / PrimoAngeli:Fitch -- Balducci's / Pearlfisher -- Café de Lya / Ideas Frescas -- Ciao Bella / Wallace Church -- Dole Fruit Bowls / Addis -- Fruit to Go / Karacters Design Group -- La Milita / Ideas Frescas -- Live a Little / Ingalls & Associates -- Origin / Wink -- Perals Olives / Tesser -- Beefeater Crown Jewel / Fitch: London -- Canyon Road / MOD:Michael Osborne Design -- Fairytale Brownies / Lee Design Studio -- Frutier Fruit Drink / Cincodemayo -- Nando's Salad Dressings / Cross Colours -- Sir Laurence Olivier, The Bible CD Box Set / Sussner Design Company -- Tend Blends / Hornall Anderson -- W.M. Barr / Proteus Design -- Avon / Avon -- Barbie / Parham Santana -- DeLorme / LMS Design -- Lionel Trains / One Zero Charlie -- Old Spice / Interbrand -- LensCrafters / Chute Gerdeman -- Schroeder Milk / Bamboo -- Tsar / Curiosity -- Aveeno / LMS Design -- Clearly Canadian / Karacters Design Group -- Epson / SooHoo Designers -- Lipovitan / Blackburn's Design -- Sackets Harbor War of 1812 Ale / Iron Design -- Somerfield / Taxi Studios -- Xerox / Dunn and Rice Design.
Abstract:
"Whether a company has been in business for one year or for one hundred years, redesigns are an inevitable and expensive part of doing business that can have vast ramifications. So while redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner - who has to make the all-important decision to redesign - as well as for the messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to pick up inexpensive-looking boxes, someone looking for an upscale line of cosmetics might reach for black and gold embossed packages."
"Designers must use many tactics to grab consumers' attention, so understanding what designs will speak to different markets is vital for success in today's competitive market. This book walks readers through the many approaches to packaging design, so business people and designers alike can choose the right strategy for their products and their target market." "This book features dozens of redesigns for product packaging, from food to cosmetics to toys; tracks the makeover transformation using before, during, and after photos; and includes color palettes, sketches, type treatments, and more to illustrate how talented designers went from concept to execution."--Jacket.
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html