Principles of marketing
Title:
Principles of marketing
Author:
Kotler, Philip.
ISBN:
9780273684565
Edition:
4th European ed.
Publication Information:
Harlow, England : Prentice Hall/FinancialTimes, 2005.
Physical Description:
xxxiv, 954 pages : illustrations ; 28 cm
Added Author:
Electronic Access:
Table of contents http://www-docs.tu-cottbus.de/bibliothek/public/katalog/409214.PDF