"Designers and lovers of graphic imagery will delight in this exploration into the use of humor and wit in graphic design. Ranging from the first satiric cave drawings to the quirky humor of Pushpin studios, the book explores what makes wit and humor such valuable tools in graphic design and explains how to communicate effectively through the use of visual puns, ironic images, and type play. Compiling some of the most clever and acerbic pieces from annuals, exhibitions, and designers' files, Steven Heller presents a wide stylistic and conceptual range of design humor, including classic examples of comical type creations such as Goudy Stout and the exuberant playfulnness of postmodern design. Full of captivating historical and philosophical references, including humor "experts" Groucho Marx, Max Eastman, and Mark Twain, this book provides not only an invaluable resource for designers and design students, but also a treasured collection of design wit for the enthusiast."--Jacket.