Business cases

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Title:

Business cases

Author:

Rudansky-Kloppers, Sharon, author.

ISBN:

9780190404925

Personal Author:

Rudansky-Kloppers, Sharon, author.

Edition:

2nd edition.

Physical Description:

xiii, 219 pages : illustrations, portraits ; 24 cm

General Note:

Previous edition catalogued under title.

Contents:

1. Entrepreneurship : MXit -- 2. Establishing a business : Kiph -- 3. The business environment : the airline industry -- 4. Corporate social responsibility : South African Breweries -- 5. General management : Edcon -- 6. Planning : Tsogo Sun -- 7. Organising : the Nike matrix -- 8. Leading and controlling : South African business leadership in action -- 9. Operations management : air traffic operations excellence -- 10. Human resources management : Derby Departmental Stores -- 11. Marketing management : Heineken and SABMiller's beer war -- 12. Financial management : IBM -- 13. Purchasing and supply chain management : Toyota.

Subject Term:

Business enterprises -- South Africa.

Strategic alliances (Business) -- South Africa.

Business networks -- South Africa.

Business enterprises. (OCoLC)fst00842519

Business networks. (OCoLC)fst00842802

Strategic alliances (Business) (OCoLC)fst01134349

Geographic Term:

South Africa. (OCoLC)fst01204616

Copies:

Available:*

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Searching... IIE Sandton	General Books	000186001	338.70968 BUS	1	Searching... Unknown
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Summary

What is the business model for low-cost airlines? What can a SWOT analysis teach us about the beer war in South Africa? How does changing labour legislation affect staffing decisions. Business Cases 2e is a case study book which is complementary to the Introduction to Business Management product suite (including Multiple Choice Questions for Introduction to Business Management). The cases illustrate how business management theory is applied to local organisations. This holistic approach exposes students to the important aspects of owning and managing a business, especially in the South African context. Business Cases 2e is written for first-year Business Management students who are studying towards a degree or diploma. It may be used to accompany any introductory business management textbook.