Essentials of effective public relations for Sub-Saharan Africa
Title:
Essentials of effective public relations for Sub-Saharan Africa
Author:
Cutlip, Scott M.
ISBN:
9781868910724
Publication Information:
Cape Town : Maskew Miller Longman, 2002.
Physical Description:
ix, 341 pages ; 21 cm
Contents:
Theoretical underpinnings: adjustments and adaptation -- Media and media relations -- Step one: defining public relations problems -- Step two: planning and programming -- Step three: taking action and communicating -- Step four: evaluating the programme -- Business and industry -- Government and politics -- Nonprofit organisations, health care, and education.
Geographic Term:
Added Author:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/fy0607/2005447770.html