Exploring marketing research

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Title:

Author:

Zikmund, William G.

ISBN:

9780324181487

9780324181852

Personal Author:

Zikmund, William G.

Edition:

8th ed.

Publication Information:

Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003.

Physical Description:

xxi, 744 p. : chiefly col. ill. ; 28 cm.

General Note:

Various multi-media instructional materials, including a web site, are available to supplement the text.

Subject Term:

Marketing research.

Marketing -- Recherche.

Marketing research. (OCoLC)fst01010284

Electronic Access:

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-t.html

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000007178	658.83 ZIK	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000007161	658.83 ZIK	2	Searching... Unknown

Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

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