EMarketing eXcellence : planning and optimizing your digital marketing

Select an Action

Title:

Author:

Chaffey, Dave, 1963-

ISBN:

9780750689458

Personal Author:

Chaffey, Dave, 1963-

Edition:

3rd ed.

Publication Information:

Amsterdam ; London : Butterworth-Heinemann, 2008.

Physical Description:

xviii, 508 pages : illustrations ; 25 cm.

Series:

Emarketing essentials

Emarketing essentials.

General Note:

Previous edition: 2005.

Published in association with the Chartered Institute of Marketing.

Contents:

Introduction to e-marketing -- Remix -- E-models -- E-customers -- E-tools -- Site design -- Traffic building -- E-CRM -- E-business -- E-planning.

Abstract:

Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

Subject Term:

Internet marketing.

Added Author:

Smith, P. R. (Paul Russell), 1957-

Added Corporate Author:

Chartered Institute of Marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCPE	1:GEN-BOOK	000043279	658.872 CHA	1	Searching... Unknown
Searching... 1:VCPMB	1:GEN-BOOK	000103357	658.872 CHA	1	Searching... Unknown
Searching... 1:VCSD	1:PRES-BOOK	000109980	658.872 CHA	1	Searching... Unknown
Searching... 1:VCSD	1:PRES-BOOK	000109981	658.872 CHA	2	Searching... Unknown

Bound With These Titles

On Order

Summary

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.