Corporate religion : building a strong company through personality and corporate soul
Title:
Corporate religion : building a strong company through personality and corporate soul
Author:
Kunde, Jesper.
ISBN:
9780273643807
Personal Author:
Uniform Title:
Corporate religion. English
Publication Information:
London : Financial Times Prentice Hall, 2000.
Physical Description:
xvi, 288 pages : illustrations (chiefly color), portraits (chiefly color) ; 26 cm
Contents:
Introduction / B.J. Cunningham -- 1. Corporate Religion -- the essence -- 2. International chaos -- 3. Brand Religion -- 4. Corporate Religion -- 5. Commitment and action -- 6. Consequences for the organisation -- 7. Consequences for top management -- 8. Implementing a Corporate Religion -- 9. Epilogue.
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