Practical marketing and sales for South African business

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Title:

Author:

Blewett, Stephen.

ISBN:

9780702152405

Personal Author:

Blewett, Stephen.

Publication Information:

Kenwyn [South Africa] : Juta, 1999.

Physical Description:

103 pages : illustrations ; 25 cm

Contents:

What is marketing? ; The marketing plan ; Buying behaviour and marketing research ; Branding and packaging ; Product lifecycle ; Pricing strategy ; Distribution ; Sales management and the sales environment.

Subject Term:

Marketing -- South Africa.

Sales management.

Marketing. (OCoLC)fst01010167

Sales management. (OCoLC)fst01103833

Marketing.

Geographic Term:

South Africa. (OCoLC)fst01204616

Genre:

Lehrbuch.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCCT	1:GEN-BOOK	000025262	658.8 BLE	1	Searching... Unknown
Searching... 1:VCPMB	1:GEN-BOOK	000090534	658.81 BLE	1	Searching... Unknown

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Summary

This work is a practical guide to the theory of marketing and sales in the South African context. Its starting point is that the realization of the African Renaissance requires us to implement world standards regionally.