Marketing tourism in South Africa

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Title:

Author:

George, Richard, 1968-

ISBN:

9780195982152

Personal Author:

George, Richard, 1968-

Edition:

3rd ed.

Publication Information:

Capetown ; New York : Oxford University Press Southern Africa, 2008.

Physical Description:

xvi, 496 pages : illustrations ; 24 cm

General Note:

Revised edition of: Marketing South African tourism. 2nd ed.

Contents:

Part I: Understanding marketing in the tourism industry -- Part II: Gathering information for decision-making -- Part III: Analysing the tourism market -- Part IV: Implementing the marketing mix strategies -- Part V: Understanding tourism marketing issues.

Subject Term:

Tourism -- South Africa -- Marketing.

Hospitality industry -- South Africa -- Marketing.

Added Author:

George, Richard, 1968- Marketing South African tourism.

Copies:

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Searching... 1:RCPTA	1:GEN-BOOK	000167024	XX(13341.2)338.479 GEO	1	Searching... Unknown
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Searching... 1:RCPTA	1:GEN-BOOK	000030931	XX(13341.2)338.479 GEO	3	Searching... Unknown
Searching... 1:RCPTA	1:GEN-BOOK	000030932	XX(13341.2)338.479 GEO	4	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000023451	338.479 GEO	2	Searching... Unknown
Searching... 1:VCPT	1:GEN-BOOK	000061202	338.479 GEO	1	Searching... Unknown

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Summary

The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.