Cover image for Corporate strategy
Title:
Corporate strategy
Author:
Lynch, Richard L.
ISBN:
9780273643036
Personal Author:
Edition:
2nd ed.
Publication Information:
London : Financial Times Management, 2000.
Physical Description:
xxv, 1014 pages : illustrations ; 25 cm
General Note:
Previous edition: London: Pitman, 1997.
Contents:
Introduction -- Analysis of the Environment -- Analysis of Resources -- The Purpose of the Organisation -- Developing the Strategy -- The Implementation Process.
Abstract:
This new international text provides contemporary coverage of both the prescriptive and emergent schools of strategy from a European rather than American perspective. The book is ideal for modern business strategy courses.
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