Prologue: Discovering the diary -- The Diary of Phinda Mzwakhe ka Madi -- Lesson 1 Build a sense of mission -- Lesson 2 Mission is more important than convention -- Lesson 3 To be a conqueror, be apprenticed to a conqueror -- Lesson 4 Lead the charge (from the front) -- Lesson 5 Build a fanatical team -- Lesson 6 Be a good strategist (or get one) -- Lesson 7 Go where angels fear to tread -- Lesson 8 Know the battlefield (better than the enemy) -- Lesson 9 Be obsessed with world-class technologies -- Lesson 10 Never believe your own PR.