Title:
Forbes greatest business stories of all time
Author:
Gross, Daniel, 1967-
ISBN:
9780471143147
9780471196532
Personal Author:
Publication Information:
New York : J. Wiley & Sons, ©1996.
Physical Description:
vi, 362 pages : illustrations ; 24 cm
General Note:
"Byron Preiss Visual Publications book."
Contents:
Robert Morris: America's first financier -- Cyrus McCormick's reaper and the industrialization of farming -- John D. Rockefeller and the modern corporation --- J.P. Morgan saves the country -- Henry Ford and the Model T -- Charles Merrill and the democratization of stock ownership -- David Sarnoff, RCA, and the rise of broadcasting -- Walt Disney and his family-entertainment empire -- John H. Johnson: finding the black consumer -- David Ogilvy and the creation of modern advertising -- Ray Kroc, McDonald's, and the fast-food industry -- Betting the company: Joseph Wilson and the Xerox 914 -- American Express and the charge card -- Mary Kay Ash and her corporate culture for women -- Intel's microprocessor and the computer revolution -- Sam Walton, Wal-Mart, and the discounting of America -- William McGowan and MCI: a new world of telecommunications -- The turnaround at Harley-Davidson -- Kohlberg Kravis Roberts & Co. and the leveraged buyout -- William Gates and the dominance of Microsoft.
Subject Term:
Added Uniform Title:
Forbes.
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/onix01/96034245.htmlContributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/96034245.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/96034245.html