International marketing management

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Title:

Author:

Jain, Subhash C., 1942-

ISBN:

9780538852814

Personal Author:

Jain, Subhash C., 1942-

Edition:

5th ed.

Publication Information:

Physical Description:

xv, 792 pages : illustrations

Subject Term:

Export marketing -- Management.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1505/95021360-t.html
Table of contents http://www.gbv.de/dms/bowker/toc/9780538852814.pdf
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1505/95021360-d.html

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCBMF	1:GEN-BOOK	000018350	658.848 JAI	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051547	658.848 JAI	1	Searching... Unknown

This comprehensive, up-to-date introduction to international marketing accurately portrays today's field with clarity and complete coverage, based on economic theory and practice. Noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world. Jain thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control.

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