Summary

This text features cases and boxed extracts about real institutions, a strategic orientation reinforced by flowcharts and graphics and coverage of every aspect of running a retail operation, including international retailing. This edition introduces a four-colour design and revisions to the text, providing a visual, reality-based, up-to-date treatment of retailing practices. New material includes: boxed extracts on international retailing, on retailing in action, and on ethics in retailing; and coverage of green marketing, relationship marketing, total quality, retail information systems, and the latest computerization trends in retailing. management.