Business marketing : connecting strategy, relationships, and learning
Title:
Business marketing : connecting strategy, relationships, and learning
Author:
Dwyer, F. Robert.
ISBN:
9780256221336
Personal Author:
Publication Information:
Boston : Irwin/McGraw-Hill, 1999.
Physical Description:
xxix, 670 pages : illustrations (some color) ; 27 cm.
Series:
The Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing.
Added Author: