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Cover image for Global marketing : foreign entry, local marketing & global management
Title:
Global marketing : foreign entry, local marketing & global management
Author:
Johansson, Johny K.
ISBN:
9780073658636

9780071169615
Personal Author:
Johansson, Johny K.
Edition:
2nd ed.
Publication Information:
Boston : Irwin/McGraw-Hill, 2000.
Physical Description:
xx, 604 pages : illustrations ; 28 cm.
Series:
The Irwin/McGraw-Hill series in marketing

Irwin/McGraw-Hill series in marketing.
Subject Term:
Export marketing.

Export marketing -- Management.

Export marketing. (OCoLC)fst00918703

Export marketing -- Management. (OCoLC)fst00918717

Internationale marketing.

Marketing.

Internationales Marketing.
Electronic Access:
Table of contents 1
Table of contents 2
Table of contents 3
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99033630.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/mh023/99033630.html
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