Title:
Exploring corporate strategy
Author:
Johnson, Gerry.
ISBN:
9780130807403
9780130807397
Personal Author:
Edition:
5th ed.
Publication Information:
London ; New York : Prentice Hall Europe, 1999.
Physical Description:
xxvi, 972 pages : illustrations, map ; 25 cm
Contents:
Strategy in Action: Illustrations -- Pt. I. Introduction. 1. Corporate Strategy: An Introduction. 2. Strategic Management in Practice -- Pt. II. Strategic Analysis. 3. Analysing the Environment. 4. Resources, Competences and Strategic Capability. 5. Stakeholder Expectations and Organisational Purposes -- Pt. III. Strategic Choice. 6. Bases of Strategic Choice. 7. Strategic Options: Directions and Methods of Development. 8. Strategy Evaluation and Selection -- Pt. IV. Strategy Implementation. 9. Organisation Structure and Design. 10. Resource Allocation and Control. 11. Managing Strategic Change.
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