Marketing management

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Title:

Author:

Strydom, J. W. (Johan Wilhelm), 1952-

ISBN:

9780702151590

Edition:

4th ed.

Publication Information:

Kenwyn : Juta, 2000.

Physical Description:

xix, 532 pages

Contents:

The marketing environment ; Buyer behaviour ; Market segmentation, targeting and positioning ; Product decisions ; New product development ; The distribution decisions ; Retailing ; Marketing communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning, implementation and control.

Subject Term:

Marketing -- Management.

Marketing -- South Africa -- Management.

Marketing -- Management. (OCoLC)fst01010209

Geographic Term:

South Africa. (OCoLC)fst01204616

Added Author:

Strydom, J. W. (Johan Wilhelm), 1952-

Van der Walt, Annamarie.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000021665	658.800 STR	1	Searching... Unknown
Searching... 1:VCPT	1:GEN-BOOK	000061131	658.8 MAR	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051454	658.800 MAR	1	Searching... Unknown

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Summary

The third edition of Marketing Management adopts a more market and consumer-oriented approach to the marketing task than earlier editions. This edition emphasizes the need for continuous innovation and the rendering of quality service.