Summary

With the emphasis firmly on creativity on creativity and individualism, Max Hits aims to encourage readers to be experimental and bold in order to produce original and compelling sites that will keep visitors coming back for more. Debunking the many myths and obstacles surrounding web design. Max Hits proves that you don't need big budgets or the latest technology to produce a successful site. Readers can discover how to benefit from research and planning, and learn the practical processes of design, navigation and content management. Key issues such as accessibility, usability and information architecture are discussed and analysed with case studies and examples. Successful web sites aren't just built: they have to be actively promoted and marketed. Max Hits shows you how to construct and deliver an effective on-line marketing strategy, how to provide 'sticky' content and, crucially, how to bump your site up the search engine rankings.