Creativity for graphic designers : a real-world guide to idea generation--from defining your message to selecting the best idea for your printed price

Cover image for Creativity for graphic designers : a real-world guide to idea generation--from defining your message to selecting the best idea for your printed price

Title:

Creativity for graphic designers : a real-world guide to idea generation--from defining your message to selecting the best idea for your printed price

Author:

Oldach, Mark.

ISBN:

9781581800555

Personal Author:

Oldach, Mark.

Edition:

1st pbk. ed.

Publication Information:

Physical Description:

138 pages : illustrations (some color) ; 28 cm

General Note:

Includes index.

Contents:

Preparing for Ideas -- Getting to Ideas -- Growing Ideas.

Subject Term:

Graphic arts -- United States.

Graphic arts -- United States -- Marketing.

Graphic arts. (OCoLC)fst00946595

Graphic arts -- Marketing. (OCoLC)fst00946615

Geographic Term:

United States. (OCoLC)fst01204155

Copies:

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Searching... 1:RCDBN	1:PRES-BOOK	000106292	741.6 OLD	2	Searching... Unknown
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Summary

A real-world guide to generating original, dynamic and viable ideas. Twenty-five case studies show how award-winning designers imaging, polish and sell their designs.