IIE Logo

Cover image for Consumer behavior : implications for marketing strategy
Title:
Consumer behavior : implications for marketing strategy
Author:
Hawkins, Del I.
ISBN:
9780256139723

9780256165470
Personal Author:
Hawkins, Del I.
Edition:
6th ed.
Publication Information:
Chicago : Irwin, ©1995.
Physical Description:
xix, 649 pages : illustrations (some color) ; 27 cm.
Series:
The Irwin series in marketing

Irwin series in marketing.
Subject Term:
Consumer behavior -- United States.

Market surveys -- United States.

Consumer behavior -- United States -- Case studies.

Market surveys -- United States -- Case studies.
Added Author:
Best, Roger J.

Coney, Kenneth A.