Understanding the consumer : a psychological approach

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Title:

Author:

Statt, David A., 1942-

ISBN:

9780333660638

9780333660621

Personal Author:

Statt, David A., 1942-

Publication Information:

Houndmills, Basingstoke, Hampshire : Macmillan, 1997.

Physical Description:

xvi, 332 pages : illustrations ; 24 cm

Abstract:

This book is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted, such as personality and lifestyle effects.

Subject Term:

Consumer behavior -- Psychological aspects.

Shopping -- Psychological aspects.

Advertising -- Psychological aspects.

Consumer behavior.

Electronic Access:

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom_att_2=simple_viewer

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCBMF	1:GEN-BOOK	000080177	658.8342 STA	1	Searching... Unknown

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Summary

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.