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Promotional strategy
Title:
Promotional strategy
Author:
Engel, James F.
ISBN:
9780256016369
Personal Author:
Engel, James F.
Edition:
3d ed.
Publication Information:
Homewood, Ill. : R.D. Irwin, 1975.
Physical Description:
xiii, 650 pages : illustrations ; 24 cm
Subject Term:
Marketing.

Advertising.

Marketing -- Management.
Added Author:
Wales, Hugh G.,

Warshaw, Martin R.,
Copies: