Cover image for Electronic commerce : a managerial perspective
Electronic commerce : a managerial perspective
Title:
Electronic commerce : a managerial perspective
Author:
Turban, Efraim.
ISBN:
9780139752858

9780130727107
Publication Information:
Upper Saddle River, NJ : Prentice Hall, ©2000.
Physical Description:
xxxii, 520 pages : illustrations ; 26 cm
Contents:
1. Foundations of electronic commerce -- 2. Retailing in electronic commerce -- 3. Internet consumers and market research -- 4. Advertisement in electronic commerce -- 5. Electronic commerce for service industries -- 6. Business-to-business electronic commerce -- 7. Intranet and extranet -- 8. Electronic payment systems -- 9. EC strategy and implementation -- 10. Public policy : from legal issues to privacy -- 11. Infrastructure for EC -- 12. Economics, global, and other issues in EC -- Appendix A: Creating web pages -- Appendix B: Web programming : adding desktop interactivity and dynamic data access -- Appendix C: Software agents.
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