The tipping point : how little things can make a big difference

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Title:

The tipping point : how little things can make a big difference

Author:

Gladwell, Malcolm, 1963-

ISBN:

9780349113463

Personal Author:

Gladwell, Malcolm, 1963-

Publication Information:

London : Abacus, 2001.

Physical Description:

288 pages ; 20 cm

General Note:

Originally published: London: Little, Brown, 2000.

Contents:

The three rules of epidemics -- The law of the few : connectors, mavens, and salesman -- The stickiness factor : Sesame Street, Blue's Clues, and the educational crisis.

Subject Term:

Social psychology.

Causation.

Context effects (Psychology)

Contagion (Social psychology)

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... VEGA Bordeaux	General Books	000114062	301.15 GLA	1	Searching... Unknown
Searching... VEGA Pretoria	General Books	000133665	302 GLA	1	Searching... Unknown

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos

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