The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
Title:
The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
Author:
Hatton, Angela.
ISBN:
9780273649328
Personal Author:
Uniform Title:
Marketing plans with a winning edge
Publication Information:
London ; New York : Financial Times Prentice-Hall, 2000.
Physical Description:
x, 262 p. : ill. ; 25 cm.
General Note:
Originally published as: Marketing plans with a winning edge. London: Pitman, 1996.
Includes index.
Contents:
More from less -- Unravelling the planning puzzle -- Informing the planners -- Measuring current market performance -- Ensuring the external focus -- Where are we going? -- Implementing corporate strategy -- Planning for the 7Ps -- Effective communication -- Implementation and control.