Marketing management : analysis, planning, implementation, and control

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Title:

Marketing management : analysis, planning, implementation, and control

Author:

Kotler, Philip.

ISBN:

9780137228515

9780130980052

Personal Author:

Kotler, Philip.

Edition:

8th ed.

Publication Information:

Physical Description:

xxix, 801 pages : illustrations (some color), color map ; 27 cm.

Series:

Prentice-Hall series in marketing.

Subject Term:

Marketing -- Management.

Electronic Access:

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006872586&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006236401.pdf
Inhaltsverzeichnis Marketing management

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCBMF	1:GEN-BOOK	000085750	658.8 KOT	1	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000021652	658.8 KOT	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000052973	658.8 KOT	1	Searching... Unknown

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

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