Even more offensive marketing : an exhilarating action guide to winning in business

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Title:

Even more offensive marketing : an exhilarating action guide to winning in business

Author:

Davidson, J. H. (J. Hugh), 1935-

ISBN:

9780140256918

Personal Author:

Davidson, J. H. (J. Hugh), 1935-

Publication Information:

London : Penguin Books, 1997.

Physical Description:

606 pages : illustrations ; 22 cm

Subject Term:

Marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... VC Sandton	General Books	000051337	658.8 DAV	1	Searching... Unknown

This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.

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