Understanding & designing marketing research

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Title:

Understanding & designing marketing research

Author:

Webb, John R.

ISBN:

9780127392219

Personal Author:

Webb, John R.

Publication Information:

Physical Description:

viii, 236 pages : illustrations ; 24 cm

Subject Term:

Marketing research.

Electronic Access:

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004630075&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004412759.PDF

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000023226	658.83 WEB	1	Searching... Unknown

Looks at the varied and sometimes complicated array of techniques which is known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission and use research in business.

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