Marketing research : measurement & method : a text with cases. Volume 2
Title:
Marketing research : measurement & method : a text with cases. Volume 2
Author:
Tull, Donald S.
ISBN:
9781868910205
Personal Author:
Edition:
6th ed.
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, ©1993.
Physical Description:
xviii, 464 pages : illustrations
General Note:
Vol. 1 of set (also published as one).
Added Author: