Title:
Marketing research : methodological foundations
Author:
Churchill, Gilbert A.
ISBN:
9780030314728
9780030539824
Personal Author:
Edition:
5th ed.
Publication Information:
Chicago : Dryden Press, ©1991.
Physical Description:
xxxii, 1070 pages : illustrations ; 24 cm
Subject Term:
Electronic Access:
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=916156&custom_att_2=simple_viewer