Media planning : art or science : a guide to the essentials of media planning
Title:
Media planning : art or science : a guide to the essentials of media planning
Author:
Muller, Gordon, 1952-
ISBN:
9780620241984
Personal Author:
Edition:
[2nd ed.].
Publication Information:
[Bryanston] (PO Box 71025, Bryanston 2021) : AMASA Initiative, Advertising Media Association of South Africa, ©1999.
Physical Description:
420 pages : illustrations (some color) ; 30 cm
General Note:
Cover title.
"Institute of Marketing Management."
"AAA School of Advertising."
Includes glossary.
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Added Corporate Author: